Case Zero – How It All Began

In his 2008 HR Executive article, columnist Bill Kutik unleashed his inner Indiana Jones to discover anthropological evidence supporting the first documented case of this seemingly benign term. After some field work, Bill uncovered a 1998 piece of collateral authored by the software firm Softscape. Said Kutik about the find:

“The graphic is a delightful historical artifact, an antique really by computer industry standards.”

Oh 1998, you quiet breeder of verbal misanthropes. In so many ways those were much simpler times, as little did we know what had been unleashed in that innocuous one-page document.

Eleven Years Later – A Global Pandemic

Although modern technology still lacks the tools to measure the pervasiveness of this crisis, we do know a few things for certain:

• A Google search results in 6.25M links referencing this disease.
• Many who employ the term – let’s call them “term-ites” – are consciously and overtly promoting adoption, thus perpetuating the spread. 
• Small, medium and large organizations in virtually every industry and geography have embraced the phrase.
• It supports billions of dollars in revenue and may be difficult to stop.
• Most don’t realize that we even have a problem.

The Frightening Precedent

HR in particular is highly susceptible to the spread of language flu. A few examples include:

• “Personnel” – According to one account, it began in the late 1800s and continued into the late 1970s/early 1980s. Fortunately, a series of “human resources” injections did eventually stem the tide. Yet much to our dismay, in some organizations “personnel departments” still exist without an appropriate quarantine.
• “A Seat at the Table” – For at least twenty years, HR has parroted this phase and clamored for this elusive chair. The saddest cases involve the patient’s inability to appropriately secure the seat or locate the table. The only known cure involves HR embracing their business leadership position without the need for absurd monikers.

Why It’s So Scary

Many of you may be asking yourself:

“So what’s the big deal about talent management?”

Other than your obvious need for immediate medical attention, let me attempt to explain:

• Employees Are Not “Talent” – For most of us, work isn’t a strip club, so identifying our workers as “the talent” is a bit of a non-starter. And like it or not, many of our organization’s positions neither require a significant amount of talent nor reward the application of said talent. 
• The Invention of Language – As a society, we typically adopt new terms when we believe that the existing body of knowledge fails to adequately carry meaning. So why have we distinguished ”talent management” from “human resources”? Did HR fail to appropriately address comp, performance, learning, etc.? Couldn’t you argue that everything HR does is for the purpose of securing, managing, measuring, rewarding and sustaining so-called “talent”? 
• Vendor Differentiation – Believe what I’m about to tell you as the gospel… The holy grail of vendor marketing is the creation and invention of a new business category or phrase. Perhaps more important is that only your firm supports the core features and capabilities of this new term. Why did Softscape invent “talent management”? Because it gave them the opportunity to define what it is and thereby force other vendors to be compared against that definition. Keep this in the back of your mind when you read about HR 2.0 (or some fool’s blog post about HR 3.0).

The Race For The Cure

I’m not going to lie to you – knowing that this disease has progressed for this long creates quite a challenge. However, with the right level of education, focus, support and treatment, I believe we can rally together and survive this language pandemic.

Do you think you have the cure? If so, please be sure to post your comments and thoughts, and let’s keep the conversation going. 

Some of the challenges EquaTerra cites are common to most HR departments, both public and private, including:

• Inadequate resources and lack of executive management attention and support that hamper process improvement efforts; 
• An inability to adequately focus on more strategic activities because of competing demands and insufficient resources;
• Ongoing attrition of skilled/affordable employees needed to address these challenges and an overall aging workforce. (pg. 4)

But others are truly public sector centric, such as:

• Competition from the private sector for employees; 
• Diminishing appeal of the public sector “brand” as a means to attract and retain skilled employees;
• More responsibilities than their counterparts of yesteryear as a result of mandates from the Federal Government and public calls for additional services, including homeland security.  (pg. 4)

If you’re still reading and haven’t fully given up hope just yet, you’re probably interested in hearing what the answer is – the big punch-line, the silver bullet shot forth from the blogosphere that offers that dreamy “ah-ha!” moment of infinite clarity and obvious action.  This blog may not have the ultimate answer, but here is some food for thought.  Perhaps the answer lies in the persistence of public sector HR to not take no for an answer.

We asked Glenn Davidson, Managing Director of EquaTerra Public Sector, to comment on how public entities can stretch tight dollars for key initiatives and transformation:

“Be creative; work smarter.  For instance, a marketing/branding strategy for recruitment, retention and driving behavior doesn’t have to be costly.  Look for alternative ways to get access to technology and services, thereby freeing up resources to do other work.”

Neil Reichenberg, Executive Director of IPMA-HR concluded that:

“This study demonstrates the challenges that public sector HR faces in becoming more strategic, especially in a time of diminishing resources. While the study results indicate that progress is being made, the journey is far from over. The HR department needs to develop innovative strategies and tools that will enable them to become leaders in total talent management within their organizations.” (pg. 19)

The underlying implication is that this is not happening.  But in fact, it is…. slowly.  Those who have a vested and external interest in public sector HR are going to continue to saber rattle and cry from the highest rooftops.  Why?  Because there are billions of dollars in services, licensing, consulting, competitive sourcing and the like to be gained if the internal HR functions could simply “get out of their own way”.  

The problem is that this type of change cannot truly exist without those who feel the pain each and every day electing to stop, take stock of their situation and say enough!  This is hard, and scary, and risky, and sometimes career limiting.  But if you don’t try, you frankly have nothing to complain about.  So take action now and let’s keep the conversation going.