New Study: HR and Social Media

We’ve heard a lot of discussion related to HR and its use (or lack thereof) of social media – ranging from terrific success stories to the horror of litigation and employee abuse. After reading hundreds of blogs and articles, participating in dozens of presentations, studying the market and assessing the thought leaders, it became clear that a cohesive study on the role of social media to today’s human resources function was sorely needed. With that, we released a survey intending to sort through the noise and get to the root of questions plaguing today’s HR leaders, beginning with…

Is Social Media all that it’s cracked up to be?

Although many operational functions are embracing social media, human resources is left wondering how and if they should participate. We are surveying the market to capture valuable information on these emerging tools. Beyond benchmarking social media use across industries and organizations, we will also answer the following questions:

• How is use of social media changing?
• How are other HR functions using social media?
• Which function owns social media policy and strategy?
• How “deep” are organizations in social media?
• Can you dabble in social media or do you have to be cutting edge?
• How are organizations measuring the benefits of social media?

The survey should take no more than 15 minutes to complete and your responses will be kept strictly confidential. We are pleased to provide you with a copy of the findings report in exchange for your participation. The aggregated results will be presented to the market in a variety of formats, including webinars, seminars, white papers and the like.

Take the survey now and add your voice to this important conversation. And if you have questions or comments, either email our Chief Research Officer or feel free to post a message below. Together we will demystify new media and help to clarify the path forward.